Lions in the Grass by Bill Morrison – Book Review
7 May 2021
Book Category: Marketing
This was a great book about the art of persuasion. Written with many examples and strategies you can implement yourself, you’re sure to get through Lions in the Grass in no time. It’s a book I’d say is better than Never Split the Difference by Chris Voss or even Influence by Robert Cialdini.
The main aspect covered by many different angles in Lions in the Grass is emotional influence. Bill digs deep into his own personal experiences as a property sales agent and combines them with the scientifically researched methods he put together for this book. There are real-life examples from famous names and companies who have used these techniques to emotionally influence others.
The Stories Make Everything in Lions in the Grass
The stories alone make Lions in the Grass worthy of reading. However, I’m sure stories are probably not the reason you’d be reading this type of book. Trust me, there are also plenty of practical examples too. You’ll learn about the tools people and companies have used on you to influence your actions and buying habits. You’ll also be able to use these tools yourself, hopefully not to do bad, but to influence people’s lives positively.
But Why Are Stories Important?
We learn better through engaging stories and because this book is entwined with solid takeaways and stories you’re sure to remember both well.
Who Should Buy Lions in the Grass?
If you don’t want to be trapped into buying something by a sales person this book is a great addition to your bookshelf.
If you want to learn solid techniques to sell more of your products or services buy this book.
I highly recommend reading Lions in the Grass to know more about the dark art of manipulation.
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