Evan is such a positive human being! His book, Built to Serve, seeps with amazing advice and solid strategies to discovering your WHO, WHY, and HOW.

At first I was thinking this book is way too similar to Start With Why talking about how to find your purpose in life. But then I realized it’s much deeper than that and has practical exercises to lead you in the direction of not just fulfilling your purpose but building a life-changing business.

Major Built to Serve Takeaways

I’m going to simplify what the WHO, WHY, and HOW is.
▪︎WHO is what you stand for.
▪︎WHY is your most painful experience.
▪︎HOW is how you overcame your pain.

I like how straightforward the book is with lots of great examples of how well-known entrepreneurs have used their WHO, WHY, and HOW to build powerful and profitable business that help people to become better.

But Evan Doesn’t Stop There

In the last third of the book Evan tells you exactly how you can build a service-based business from the ground up, and get this, FOR (almost) FREE!

When I started reading this section, I was blown away because some of the strategies are similar to what I’ve been using. The strategies work!

Here’s a simplified explanation:

1. Fast Pass to Freedom
   After you have figured out what your WHO, WHY, and HOW is you can start reaching out directly to Ideal clients, showing your credibility, and offering them value up front. You can build your roster of paid clients through direct conversations on social media.
2. Partnerships and Alliances
   This is what is called the dream 100 where you start reaching out to influential people you admire. These are people who have access to more connections and your target audience. This is where you build up a relationship with your dream 100 and help each other to achieve greater success.
3. Become a Thought Leader
   This is where you’ve been doing both the first and second step for a while and you have created content that becomes a marketing magnet. It attracts ideal clients so you don’t actually have to reach out personally to them anymore. You’ve built up so much influence and credibility that people just keep on coming to you. The income from being a thought leader will be an ongoing flow that builds with time and influence.

Follow These Steps

I can vouch for Evan’s steps because I personally used them and they work! I believe that if you use them as well, it will make a huge difference in the way you build your business.

Built to Serve is a great place to start if you want to start a business. Use these strategies to grow, and to make a huge difference in other people’s lives.

Book Recommendations

Start With Why – Bring Purpose to Your Life

Find Your Why – Your Why Gives You Purpose

25 Powerful Habits of a Successful Lifelong Learner

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