It’s much better to create meaningful content once a week than it is to create mediocre content every day.
How many of you reading this are content creators? Are you creating content on YouTube, your blog, or Instagram? Whatever the content may be you need to start thinking more about how meaningful or valuable your content is for your ideal follower. It’s much better to create meaningful content on a regular basis even if it’s only once a week than it is to create mediocre content every day.
What’s the point in me telling you this?
If you’ve been in the content creation world for a while then you probably already know you should be making meaningful content. Then again you might not know that and that’s okay. I’d like to give you my perspective on this as well as a few book recommendations to help you improve your content creation.
1. The first thing you need to think about is every time you write a piece, film a video, or take a picture your customers should be the first people you think about. Ask yourself, ‘Will this help my customer get what they need?’, if you answer ‘No.’ to this question then you need to rethink your approach.
2. The second thing is, does the content you’re working on now match with the theme of your brand. Creating a consistent brand theme is very important for building up trust with your customers. This is an area that I personally have struggled with in the past but as I’ve grown and gained more experience with meaningful content creation of all kinds I’ve got much better. So my advice is to experiment and refine your skills always shooting for the best possible outcome.
3. The third thing is that our world is changing so quickly with advancing technologies and cool apps which keep us connected at all times. There are so many businesses small and big as well as solopreneurs trying to get their message out. So how do you stand out amongst the rest? That’s where meaningful content creation comes in. Your content has to be so good, better than the rest, that everyone who reads, watches, or sees your stuff keeps coming back for more. We’re talking about major value here for your customers.
Read These 5 Books to Help You Create Meaningful Content
1. The Impact Equation by Chris Brogan and Julien Smith
Although I wouldn’t give this book the highest rating it really helped me to realize how trust plays a huge part in gaining loyal customers. It also helped me to narrow my focus on the type of content I write for my blog. And of course, most importantly it helped me to write and create more meaningful content for you.
2. Contagious by Jonah Berger
Contagious isn’t about creating content, however, the lessons taught can be applied to creating content. It’s about how and why things catch on and go viral. Similar to The Tipping Point by Malcolm Gladwell but with more of a marketing focus. The book covers over the Six STEPPS which consist of Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. All of these can be applied to creating content which is meaningful.
3. The Million Dollar Blog by Natasha Courtnay-Smith
This was one of the first books I’ve ever read on blogging and is the book which really helped me to see the value that blogging has to offer. Although it’s just an introductory book to the blogosphere it has many takeaways you can apply to your existing blog. If you don’t have a blog but want one this would be your go-to book to get you started.
4. Building a StoryBrand by Donald Miller
I just finished Building a StoryBrand a few weeks ago and still, it’s sitting in my mind. The takeaways are powerful and will really help your customers connect with you. One of the main messages of the book is to make your customer the hero. So when creating meaningful content instead of talking about yourself the whole time you can centralize your customer.
5. Pre-Suasion by Robert Cialdini
Robert Cialdini is most famous for his book called Influence. This is basically his sequel where you learn more about his techniques in persuading people to do what you desire. Although it’s not directly related to creating content you can easily use these persuasion techniques in the content you end up producing for your followers.
The five books I’ve mentioned above are wonderful books. To be honest, there are many more books I could have included on this list. So be sure to keep your mind and eye open for books which could help you to be a better content creator where you’re always creating meaningful content even if you don’t release something every day. The most important thing is that you put your heart into what you create.
Meaningful Content Creation
I hope you’ve learned a little something today which can help you reach more customers. If you can, read those books I mentioned above and if you feel like I missed a book which should be on that list leave your comment below the subscription bar so that the others who read this post can add it to their lists of never ending books.